Maximize sales growth and profitability by owning the execution of SMS and promotional campaigns while supporting the technical orchestration of automated triggers across CB2’s North American file. Manage the day-to-day operations and technology requirements of the CRM program—partnering with MarTech and Creative teams to ensure seamless delivery. Act as a key cross-functional partner by translating the integrated marketing calendar into actionable CRM tactics and delivering the analytics and insights necessary to drive a robust test-and-learn culture.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.

A day in the life as an Associate Marketing Manager, Lifecycle & Personalization...

• Manage the end-to-end deployment of bulk campaigns for the SMS channel across the US and Canada.

• Partner with brand, creative, ecommerce, and merchandising teams to develop a comprehensive content calendar and strategic campaign briefs.

• Support the technical execution of CRM triggers by partnering with MarTech to manage intake workflows, establish project milestones, and ensure seamless cross-functional delivery.

• Maintain a comprehensive "source of truth" for all trigger programs by documenting cross-channel logic, creative assets, and timing.

• Bring the Canada CRM program to full parity with US efforts by auditing, versioning, and launching assets within the Canadian market.

• Develop and refine audience segments to ensure highly targeted messaging based on customer behavior and preferences.

• Build and execute an A/B testing roadmap for content and logic to drive incremental revenue and engagement.

• Act as a strategic thought partner to the Lifecycle Manager, leveraging data-driven insights to help shape long-term CRM roadmaps and innovation beyond day-to-day execution.

• Pull and analyze weekly and monthly performance data for both promotional campaigns and automated triggers, delivering actionable insights and optimizations.

• Manage end-to-end CRM sweepstakes including strategy, technical setup, legal terms, and fulfillment to drive customer acquisition and engagement.

What you’ll bring to the table... 

• 3+ years of CRM experience including email, SMS, push, and in-app notifications.

• Proven experience briefing and executing CRM campaigns in partnership with creative teams and external agencies.

• Expertise in orchestrating complex, multi-step automated workflows by collaborating with MarTech, Brand Marketing, and other key stakeholders.

• Proficiency with enterprise-level CRM platforms (e.g., Attentive, Salesforce Marketing Cloud).

• Comfortable setting up and executing experiments to track business impact, analyzing data, and extracting key insights.

• Exceptional written and verbal communication skills with meticulous attention to detail.

• A strategic thinker able to synthesize and prioritize inputs from various perspectives to create an actionable plan.

We'd love to hear from you if you have...

• 3+ years of CRM experience (Email, app push, SMS)

• Bachelor’s degree in Marketing, Advertising, Communications or related field preferred

Starting Rate: $60,000.00 - $78,000.00