The Marketing Manager, Paid Search is a conversion rock star, leading CB2’s paid search and shopping activities in a dynamic, fast-paced environment. This Manager is responsible for driving performance, leveraging analytics, strategy, and cross-functional collaboration to deliver sales, traffic, and customer growth supporting broader business goals. The Manager is comfortable in both a hands-on environment, as well as directing agency and vendor partners.

This is an on-site position (Monday through Thursday) based out of our Chicago, IL CB2 office with the flexibility to work remotely on Fridays.

A Day in the Life as a Marketing Manager, Paid Search...

• Manage the paid search program across major platforms (Google, Microsoft/Bing), considering the full multichannel customer experience

• Lead, develop, and execute the paid search strategy, goal-setting, category prioritization, structure, testing, and optimization

• Own channel budgets, pacing, reporting, and performance analysis

• Oversee key vendor and agency relationships to ensure strong execution and accountability

• Drive continuous performance improvement through testing, automation, and adoption of advanced and next-generation, AI-enabled search and analytics tools

• Serve as the internal subject-matter expert on paid search, educating partners on opportunities, challenges, and best practices 

• Present complex search data in a clear, understandable way for cross-functional teams

• Partner cross-functionally with paid social, display, SEO, eCommerce, Analytics and MarTech to manage strategy across audiences, promotions, geos and site experience

• Manage and optimize product feeds across major publishers to support Shopping and automated campaign performance

• Conduct deep-dive analyses and develop internal reporting that surfaces insights and drives efficiency and identifies opportunities

• Improve account management processes, including ad creation, keyword development, landing page selection, and ad copy testing

• Partner on projects that increase the department’s technical capabilities, improve data structures and data integrity and promote new strategic efforts

• Collaborate with eCommerce on testing and personalization opportunities to improve performance from paid search traffic

• Maintain strong relationships with internal stakeholders and external partners

• This role is primarily focused on paid search, with the opportunity to expand impact across additional paid media platforms over time based on performance, business needs, and interest

What you'll bring to the table...

• Ability to serve as Paid Search expert, including Google and Microsoft, with hands-on experience in Shopping, Performance Max and automated bidding

• DV360 programmatic experience to support integrated media efforts a plus.

• Excellent project management and prioritization skills in fast-moving retail environment

• Strong analytical skills with a proven record of translating data into actionable insights

We'd love to hear from you if you have...

• 5 years experience in Paid Search and/or Digital Marketing, preferably in a DTC retail environment

• Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience

• Experience managing AI-enabled paid search programs at scale

• Advanced proficiency in Excel required

• Experience managing vendors or 3rd parties in ensuring deadlines, plan accuracy, and budget/goals are met

• Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), Access or related knowledge in their underlying processes preferred

• Strong reading, written and verbal language skills

Starting Rate: $83,000.00 - $110,000.00